Past Events

$65 for DAMA members, $100 non-members (One year membership included)

Download the Assessment Questions and Bring your Answers to this Event!

Lunch will be provided – Register for this Event!


  • Pointe Hilton SquawPeak
  • 7677 North 16th Street
  • Phoenix, AZ 85020

April 26, 2012 DAMA Day


  • 8:00 – 8:30 AM: Coffee/Snacks
  • 8:30 – 12:00 Noon: Sid Adelman Data Strategy Workshop
  • Noon – 1:00 PM: Lunch
  • 1:00 – 4:00 PM: Sid Adelman
Sid Adelman Picture Sid Adelman Data Strategy Book Cover
Click here for a map to Pointe Hilton SquawPeak

Session Agenda

This all-day session is about developing a plan and giving you the materials for you to champion (or convince someone else to champion) a data strategy initiative. This DAMA Day will begin early and ask you to spend some time assessing the data components within your organization. You will be asked about:

  • Data Quality
  • Business Intelligence
  • Security
  • Metadata
  • Integration
  • Stewardship/Ownership

In the session we will also address:

  • The value of data governance/data strategy
  • How to get started with a data governance/data strategy program
  • Ownership versus stewardship
  • Common pitfalls and how to avoid them

There are others in your organization who have a stake in data. Consider involving them in the assessment and also consider bringing them on the 26th. By including your CTO, you will have a good chance of actually implementing a data governance/data strategy program.

The session will be peppered with exercises, discussions, and opportunities for you to ask the questions that will allow you to tailor a data governance/data strategy plan to your organization.

Sid Adelman is a principal in Sid Adelman & Associates, an organization specializing in developing data strategies and data governance. Sid has been involved with business intelligence and data warehouse for the last 20 years. He has published hundreds of articles, white papers and and columns. He co-authored Data Warehouse Project Management and Impossible Data Warehouse Situations and Solutions from the Experts with Larissa Moss. He also co-authored Data Strategy with Larissa Moss and Majid Abai.

Sid was a consulting systems engineer at IBM for 24 years working as an IMS and then a DB2 Specialist. Sid has an MBA in Business Economics from UCLA and is a member of the IBM Gold Group. Most recently Sid has been focusing on the wise and unwise decisions made by individuals and organizations. His web site is